=20<br>AANR Weekly Report for March 30, 2007<br>Erich Schuttauf, Executive Director<br>The Weakest Link=85 a word about Increasing Web Traffic<br>We=92ve got a couple of very important tips that our webmaster, Captain Jac= k communications passed onto us that we=92ll pass onto you.<br>First, getting others only to link to your home page 05 be costing you Internet traffic! Yep. You read that right. Here=92s why:<br>The search engines that web surfers use to find sites of interest to them o= n the Internet are becoming increasingly sophisticated in their methods for determining who will rank highest in response to a given search term. When evaluating who will hold places among the top search results a search engin= e like Google will, for example, systematically determine how many links to a page within a given website and give much greater weight to that number tha= n the number of links pointing to the main page.<br>In other words, a link in a story to www.aanr.com/faq.html helps =93earn= =94 AANR a better place on search engines that use such methods than a link to our main page of www.aanr.com &lt;<a href=http://www.aanr.com/>http://www.aanr.com/</a>&gt; .<br>Links to the main page are thus dubbed =93the weakest link.=94 The theory behind this is that pages located deeper within a website (called =93deep links=94) are usually more rich with actual information and content. So li= nks to them demonstrate content-rich websites.<br>The second tip is getting others to use a keyword or key phrase that=92s important to you within their links back to your site.<br>What does all this mean in practice? You can help boost traffic to your club or personal website by encouraging others to link to a secondary page of your content using the key phrase that identifies you best. Do you have an events page that=92s updated regularly? How about a place to feature content submissions from members? Start encouraging visits there. If you have such a page, let us know so that we can find places on our website to send traffic there.<br>In turn, you can help boost traffic to AANR=92s website by adding a link to www.aanr.com/faq.html . You can double the effectiveness of that link by simply putting the word Nudist in hypertext, followed by =93Answers to Comm= on Questions=94 in regular text.=20<br>It takes a little readjustment on the part of your webmaster, but it can pa= y great dividends to your club and AANR. =20<br>News from the News<br>This week AANR had two very positive experiences with media.<br>First, thanks to hard work from Trustee Walt Stephens of AANR West, a Santa Barbara, California radio station conducted a live radio interview with AAN= R on the subject of nude recreation, what to expect on a first visit to a nudist beach or club, and how to join the Association. We also publicized the upcoming Nude Recreation Week from July 9-15, 2007, wherein AANR and TN= S will be teaming up to invite North Americans to try nude recreation. In the past, Walt has had regular communications with the station to debunk myths and answer questions. He put us in touch and, as a result, made a very successful interview possible. Great going Walt!<br>Next, the American Society of Association Executives (ASAE) based in Washington, D.C. interviewed me for an upcoming story in their magazine about overcoming preconceptions held by the media when one is dealing with press. ASAE, the recognized leader in the association leadership community= , felt AANR could provide valuable information to its members about tackling this difficult situation. Congratulations are due you, AANR. You have earned a place not only as a credible voice for nude recreation, but in media as well.=20<br> Credibility, Resources at Work in Florida<br>In recent Executive Director reports we have reported on problem bills pending in Florida. I explained that, for reasons of strategy, we are not in a position to discuss many specifics of our response to these bills, beyond that we have been to Tallahassee to discuss them personally with lawmakers and to hold work sessions with FANR=92s lobbyist. We have very carefully monitored these bills, while re-assessing each threat on a near-daily basis.=20=20<br>We have opted for a low key approach that does not fan the flames of publicity so as to increase undue attention to these measures, and still believe it is the best approach. However, I would like to take a moment to talk about the quality of the team working for you during this particularly active Florida session:<br>Legal knowledge =96 Bills have been reviewed by FANR=92s General Counsel an= d me, as AANR Executive Director. FANR=92s Counsel has been licensed and activel= y practicing law in the state for more than 20 years. He holds a law degree from Duke University School of Law and worked as a prosecutor before going into private practice. Your Executive Director is also an alumni of Duke Law School, and is licensed to practice in Florida. He has handled pro bon= o cases for nudists charged with violations of 800.03 which regulates indecen= t exposure and is the subject of many of these bills and 877.03 disorderly conduct matters.<br>Legislative knowledge =96 FANR=92s lobbyist has worked at the state capitol= as a lobbyist through administrations (and legislatures) that have been controlled by both Democrat and (now) Republican administrations. His office is on Jefferson Street two blocks from the statehouse.=20<br>Communications ability and knowledge of local government =96 Volunteers hel= p round out the quality of the FANR Government Affairs Team, and nowhere is that more evident than in these two areas. Your FANR Government Affairs chair is a retired major from the Air Force serving as a communications officer for most of her career. Among the most notable accomplishments on her resume was directly working on the staff of high command during the first Gulf War. Local government is your FANR Vice President=92s area of expertise, which includes assignments as a city manager to several communities and, now, balancing retirement enjoyment with occasional re-assignments as an interim city manager.=20<br>Political knowledge =96 Politics plays into just about every decision made = in Tallahassee of course. It is helpful to have a member of the team that is versed in knowledge of the political capital that must be expended during a given course of action, as well as a strong knowledge of names and faces in government. Your AANR Government Affairs Coordinator has been the county chairperson for U.S. presidential campaigns and has served as a member of her party=92s county steering committee.<br>It takes many people to make a credible voice and you have, through your member dues, supported the people who make up your Florida team. I look forward to highlighting the capabilities of teams from other states in future reports.<br>—————————————————————————= – —=20<br>Carolyn Hawkins, Public Relations Coordinator=20<br>Positive Publicity<br>Erich had a very positive interview with ASAE Magazine. No scheduled print date as of now. He also had a great interview with the radio station, WTYK out of San Barbara California. This interview was interesting. It was about nude recreation in general and the reporter was transferred to Kimberly who signed him up for a membership over the phone and on the air. = =20<br>We are still waiting to hear from Newsday.<br>We are still working with a show called =93Spotlight On=94 and will keep yo= u posted as we continue. =20<br>PHOTO SHOOT This week we did a photo shoot covering many different areas such as gardening, golf carts, sports, beach scene and many more.=20=20<br>NUDE RECREATION WEEK We are working closely with The Naturist Society on joint promotion of Nude Recreation Week. The theme this year is =93Catch the Wave.=94 (Kudos to Nic= ky Hoffman and her team for this creative idea.) I encourage your club to get activities planned early so you can be included when members call for information on NRW. Open houses are very good and inexpensive. We will also have a template release for your club to you use where you can insert the club information and contact person. Go to www.aanr.com &lt;<a href=http://www.aanr.com/>http://www.aanr.com/</a>&gt; and click on press room, then go to images to view the 2007 Nude Recreation Week Button. Place your order early.<br>WE ARE SENDING OUT RELEASES AND PITCH STORIES AND LOOKING FOR THE TOP 10 EVENTS THAT YOUR CLUB HAS PLANNED FOR THE REMAINDER OF THE YEAR.<br>NUDE CRUISE We have the Alaska nude cruise coming up in July. Again I am requesting club brochures be sent to the AANR office so we can promote your club on board.=20=20<br> Convention update If you plan to attend the convention get your registration in early. As soon as I have the nearby hotel information, I will give you those details. The registration form and activities schedule are available online at <a href=http://www.aanr.com/pdf/AANR%20Web%20Flyer-March.pdf>http://www.aanr.com/pdf/AANR%20Web%20Flyer-March.pdf</a> .=20=20<br>If you plan to rent a car for the AANR Convention, we have also partnered with Budget Rent A Car along with Avis, Hertz, and Alamo. If you would lik= e to use Budget, the toll free number is 1-800-527-0700 and the code is BCD S203527. You can also go to www.budget.com &lt;<a href=http://www.budget.com/>http://www.budget.com/</a>&gt; and reserve your car. Hertz rental car code is CDP 1199824, 1-800-654-2210 or www.hertz.com &lt;<a href=http://www.hertz.com/>http://www.hertz.com/</a>&gt; Avis code is AWD T625100, 1-800-698-5685 or www.avis.com &lt;<a href=http://www.avis.com/>http://www.avis.com/</a>&gt;=20<br> 2007 Convention Awards Submissions and Sponsors Needed<br>Now is the time to begin submitting information to the AANR office for the following awards. The deadline is 05 31, 2007 (unless otherwise indicated)= .<br>Schofield Trophy This award is given to the nonlanded club that accumulates and documents th= e most mileage on visits to landed clubs between June 1, 2006, and 05 31, 2007. Submissions for this award are due in the AANR office by June 10, 2007.<br>AANR Man, Woman, and Family of the Year* These awards are presented for outstanding contributions in promoting nudis= m in AANR.<br>Young Man and Young Woman Awards These awards are based on the best essays written by AANR Youth under age 1= 8 that detail what benefits the author has derived from being a nudist. The winners of these awards shall be selected from all essays submitted prior t= o the beginning of the membership meeting of the annual AANR convention. The author of the winning essays will each receive $100 and a plaque.=20<br>Youth Award for Nudist Studies* The Youth Award is presented to a student up to 22 years of age who used his/her nudist activities and interest to further his/her scholastic endeavors. The winner receives $300 and a plaque.=20<br>The Glen Eden Award This award is given to the club that holds the most outstanding publicity event during the year.<br>The Hal O=92Neill Award* The Hal O=92Neill Award is presented for outstanding public relations by a club that joins in a community effort which results in the improvement of the club=92s image as well as the image of nudism in general.<br>The Art Schumann Award The award recognizes the best nudist reporting by a nonnudist reporter in a nonnudist publication.<br>Best Original Article in A Club Newsletter* (self explanatory)<br>Ilsley Boone Best Club Newsletter Awards* The newsletter awards are given to clubs judged to have the best club newsletters. Clubs must submit three different issues from the current year (May to May) to the AANR office. All newsletters submitted will be placed into a category based on club membership as of the year-end membership report. The categories shall be Group A (10-50 members), Group B (51-200 members), Group C (201-500 members), and Group D (500 or more members).<br>The Serendipity Park Web Sites 1. Best Nudist Personal Web Site: Awarded to a Webmaster who is an AANR voting member. 2. Best Professional Nudist Club Web Site: Awarded to an AANR club whose Web site is developed and maintained by a full-time professional webmaster. 3. Best Amateur Nudist Club Web Site: Awarded to an AANR club whose Web site is developed and maintained by an amateur webmaster.<br>Public Relations Nonnudist Media Awards* Up to two awards can be given in each of the six categories: 1. Newspaper articles* 2. Newspaper photographs* 3. Magazine articles* 4. Magazine photographs* 5. Radio presentations* 6. Television presentations*<br>The Erwin Koch Award* This award is presented to a club for its friendliness and cleanliness.<br>Paradise Lakes Government Affairs Award This award is given annually to an individual or a club for outstanding contributions.<br>Any AANR member or club 05 submit a nomination for any of these awards. If you have any questions about the awards, or to sponsor any of the awards including the sports awards, please contact the AANR office at 800/879-6833= .<br> *Indicates Sponsorship Available — $50<br>—————————————————————————= – —=20<br>Linda Berry, Director of Publications<br>THE BULLETIN The 05 Bulletin is in production.=20<br>E-BULLETIN ADVERTISING OPPORTUNITY The E-Bulletin is sent to approximately 8,000 members and clubs every other week, and the list keeps growing. There is one advertising space available. The ad consists of text and photo with Web link (similar to the Featured Clubs on www.aanr.com &lt;<a href=http://www.aanr.com/>http://www.aanr.com/</a>&gt; ). It will be sold on a first-come, first-served basis. Please contact Martha Young at 800/879-6833= , ext. 228, or e-mail <a href=/group/AANR-NW-eNews/post?postID=f2ZVuFk4Azy3NM62FqG-IIzyXDBI6aqPu0GvuW_xpZJfI9DO-Y-tDx3Wi1-PGbX-M2f_iv3BIaNL_tAmnw>bulletinads@aanr.com</a> for details.=20<br>—————————————————————————= – —=20=20=20=20=20=20=20=20=20=20=20=20=20<br>Patricia Orner =96 Government Affairs Coordinator=20<br>Cap Wiz Legislative Alert and Advocacy Tools<br>Cap Wiz is a new advocacy tool that AANR has purchased so that as the team is made aware of bills that our membership will want to know about =96 we c= an send alerts. It has many other great benefits like being able to check who your current political leaders are and even the ability to send letters to your local media. AANR NEVER sells or gives out member personal information= . It is for this very reason that we loaded only the e-mail addresses that ou= r members have given AANR on the www.aanr.com &lt;<a href=http://www.aanr.com/>http://www.aanr.com/</a>&gt; Web sit= e to the Cap Wiz database. Requests are being sent out to let members know that if they want to receive legislative alerts and/or use the Cap Wiz tool =96 they need to update the Cap Wiz profile, or unsubscribe and no alerts w= ill be sent.<br>All clubs are urged to have their members subscribe to this vital tool and complete the personal information on the AANR Cap Wiz website as soon as possible. <a href=http://capwiz.com/aanr/mlm/signup>http://capwiz.com/aanr/mlm/signup</a> &lt;<a href=http://capwiz.com/aanr/mlm/signup>http://capwiz.com/aanr/mlm/signup</a>&gt; will take them to the sign up form. =20<br>The Nation=20 High Court to Revisit Child Pornography=20 Taking up the latest in a series of legal disputes over how to combat child pornography without infringing on freedom of speech, the U.S. Supreme Court agreed to review an appeals-court ruling striking down part of a new federa= l law that makes it a crime to send computer messages that offer child pornography. MORE: Los Angeles Times &lt;<a href=http://www.latimes.com/news/nationworld/nation/la-na-porn27mar27