AANR Weekly Report for June 2, 2006
<br> AANR Weekly Report for June 2, 2006<br><br>Erich Schuttauf, Executive Director<br>75th Anniversary Magazine<br>Please read Linda Berry's report for an update on the magazine.<br> A Warm Welcome to Under the Sun – AANR's latest participating business.<br>This week we were delighted to receive a participating business agreement from Under the Sun Boutique. Based at Caliente, Under the Sun is known to many AANR and Region convention-goers for their traveling displays selling wraps, pareos, jewelry and other accessories. We're delighted to have them with us!<br> While we're on the subject of participating businesses, I'd also like to thank another recent participant, the Newport Beachside of Miami, for its contribution of a stay that will be included in our silent auction package.<br> Website Traffic is UP!<br>May ended on a high note, driven in part by interest in nude recreation over the Memorial Day holiday, a recent Associated Press story about Pasco County, Florida's AANR resorts, and the Association's decision to post archives of The Cyber-Bulletin in publicly assessable areas of our website. <br>Visitors have clearly come seeking these articles, as evidenced by keywords entered into on various search engines as tracked by our website software. They are spending longer on site and downloading more pages. The average time spent on a site visit increased by nearly 30 seconds (which is considerable because times are averaged over tens of thousands of visits and do not frequently increase or decrease dramatically.) In all, over, 212,000 pages of information were downloaded from aanr.com in May.<br>When you next visit AANR.com, you'll find a number of subtle changes designed to further increase traffic, and to reflect AANR's brand position and new mission statement.<br>What does all this mean for the Association and its clubs? It means more people educated about nude recreation, who, by also spending more time onsite, are vested with a greater interest in taking the next step of purchasing AANR's North American Guide, and making a visit to a club near them.<br> Public Relations Visit<br>This week Mary Jane and Marie of the YPB&R team visited the AANR office where they joined Carolyn, PR Chair Susan Weaver (via phone linkup), and me in planning for the summer and beyond. Nude Recreation Week and AANR's Convention at DeAnza Springs are high priority items, plus creating more tools that clubs can use to promote and grow their business.<br> News You Can Use: <br>New Demographic on The American Camper are Available to Clubs at AANR.com<br>Among the tools developed by YPB&R for clubs is a collection of articles on topics from improving customer service, creating your brand, and more. This month they have prepared a demographic profile on the American Camper in conjunction with the firm's work for ARVC. To access this report, simply visit <a href=http://www.aanr.com/club_services.html>http://www.aanr.com/club_services.html</a> then type in the username and password that we provide to clubs. To get your name and password, e-mail <a href=/group/AANR-NW-eNews/post?postID=KpP6cH0_N3g8mZePWSameNTIS5hdBcne3f2BP02PlbBis2SCQeS14Z-Pglj3aS28rMIB87mcm3U>editor@aanr.com</a>. <br> Kudos to Coventry Resort on Its Press<br>This week Coventry Club of North Carolina had a great story about the grounds and activities found there from their local media. You can read this online at <a href=http://www.wect.com/Global/story.asp?S=4971185&nav=2gQc>http://www.wect.com/Global/story.asp?S=4971185&nav=2gQc</a> <br> Associated Press Story on Pasco County<br>In other news, an Associated Press story about clubs in Florida hit many newspaper and online outlets last week. Although the piece played up competition among clubs for effect, it did bring considerable attention to the area as a nudist destination, with favorable quotes from county officials, plus stats from AANR. Find one version online at<br> <a href=http://www.bradenton.com/mld/bradenton/news/local/14690392.h>http://www.bradenton.com/mld/bradenton/news/local/14690392.h</a> tm <br> Silent Auction Items Needed<br>In your next club mailing, please watch for our memo about the Silent Auction to benefit AANR's Government Affairs program to be held at DeAnza Springs during convention. We need items of all types–from club stays to towels, T-shirts, good food & wine, even fun items that will help us reach our goals. For more information on how to donate, contact Pat Orner at <a href=/group/AANR-NW-eNews/post?postID=rQo2eq0lnEWw5NJ4ZjuJDHcixXbdQ1HZOYPgHWFkDIJKdTWH-vCqbm26OW5pvhoCmtfx2haGUbOJo5k>government@aanr.com</a>. <br> Youth Camp Reminder<br>It's not too late to register for an AANR Youth Leadership Camp near you! The schedule of camps is as follows: <br>Nude U June 9-11 Cypress Cove Nudist Resort & Spa, Kissimmee, FL<br>Ambassadors Marketing Program June 11-18 Cypress Cove Nudist Resort & Spa<br>FANR Youth Camp and Leadership Academy June 18-24 Cypress Cove Nudist Resort & Spa<br>AANR SW Youth Camp and Leadership Academy June 25-July 1 Oaklake Trails, Depew, Oklahoma<br>AANR West Youth Camp and Leadership Academy July 9-15 Olive Dell Ranch, Colton, California<br>AANR East Youth Camp and Leadership Academy July 23-29 Cedar Creek, Pelion, South Carolina<br> Clubs Can Help Support Youth Camps<br>JAANR's Chair is once again asking clubs to donate promotional items like T-shirts, flying discs, mugs, and other giveaways that can be used as prizes and "goody bag" stuffers to attendees of various camps.<br>Please mail your items to: Judy Grisham AANR Youth Chair 548 Prather Dr. Ft. Myers, Fla 33919 <a href=/group/AANR-NW-eNews/post?postID=749f-ldDP3J16x1UWNERcInaMeJ600pS-ib6IJ_vA0qdtVWahdbd1ELEwRpOwL44ZvVDQ5W7c2QQTYKI27dbwnM>gjgrisham@earthlink.net</a><br> Nanette Wickersham, Club/Member Liaison<br>Directory changes for addresses and phone numbers from this week are listed below.<br><br>06-01-06 New Participating Business<br>Add: Under The Sun 1703 N. Dale Mabry Lutz, FL 33548 800/318-2816 813/948-0533 <a href=/group/AANR-NW-eNews/post?postID=6bRZiJlGdsCf3zqmCAkqyP8l42KOQFqqOfuGRbX8be6S8uCCTx0a5Sj1mpwPMzOwm_km8na-IqVoQrZ0etYK7mo>sales@underthesunnude.com</a> www.underthesunnude.com Contacts: Renee Christian & Thomas Thielges<br>Musqua Meadows: Phone Number Change Remove: 204/255-5081 <br>06-02-06 Roadrunner Naturists: E-mail Change Remove: <a href=/group/AANR-NW-eNews/post?postID=MV2ciCN01G0bwSi6Teupt83qo9vcpvDwj2CbWmqoJCUSNZmnNaTMTTd1Z8QlCAF9N7RGwQSV1mwaRSk>bherschman@aol.com</a> Add: <a href=/group/AANR-NW-eNews/post?postID=ck7eW3SghbbNy6hwGamYu092ZuLQ5_ZW02uyV66XJPY7EKCQAyr6L9Ce4ax_H_fph_r75hwcXLDWRQ>herschman9@aol.com</a><br>If you wish to receive C.O. changes from this week, or would like an updated Directory (electronic or hard copy), please contact me at <a href=/group/AANR-NW-eNews/post?postID=GlX0TdKSjbFLu6ZZhHhCKPFnnqi-mP_XowHqFHOQNFT_cfmKwwl-VQGBlmYPIfAaPsoL4AblDdRJ>clubinfo@aanr.com</a> or 800/879-6833. <br> Linda Berry, Director of Publications<br>Anniversary Magazine <br>The 75th anniversary magazine arrived this week from the printer and is on its way to you. It's absolutely beautiful, and we hope you'll be as proud as we are! Shirley Heaton was the guest editor who wrote the history of AANR by decades as well as the club histories, Lynn Von Hagel wrote the 75 Media Hits and Club Happenings, Erich Schuttauf wrote about famous court cases, Pat Brown wrote her President's column, Martha Young sold the ads, Angie Priore did the great layout, and we ALL gathered and scanned photos, proofed, proofed, and proofed again. It was a wonderful group effort.<br><br>Carolyn Hawkins, Public Relations Coordinator <br>Publicity<br>The following links are regarding Pasco County clubs <a href=http://www.tampabays10.com/news/local/article.aspx?storyid=3>http://www.tampabays10.com/news/local/article.aspx?storyid=3</a> 2239&s=e <a href=http://www.theledger.com/apps/pbcs.dll/article?AID=200660529>http://www.theledger.com/apps/pbcs.dll/article?AID=200660529</a> 0370<br> We had an interview with Pantagraph news out of IL. This will be printed the first part of June and is scheduled to be part of a front page story in the travel section.<br> Nude Recreation Week<br>Nude Recreation Week will be celebrated July 10 – 15, 2006. This is our 75th anniversary year so make this a special celebration during Nude Rec Week. We will be sending out a press release and would love to promote your club's activity. Open houses are very good along with some kind of entertainment. Please let me know as soon as possible so we can include the information in the release. Be sure to reserve your NRW buttons early.<br> AANR 75th Anniversary Convention<br>In preparation for the 75th convention, we are looking for funny or unusual nude recreation experiences that you 05 have had in the past years. Let me know if you have something to share.<br> Reminder —- book your room reservations for AANR's 75th anniversary celebration. This will be one you will not want to miss. You can check with DeAnza regarding reservations, but as of right now they are full, however you could go on the waiting list. The numbers for DeAnza are 619-766-4301, or 877-246-6833. I am including the hotel contact information for the area. <br>Lux Inn – approximately 7 miles from DeAnza (619) 766-9005 39739 Avenida De Robles Verdes Boulevard, CA 91905 Room rate is $260.00 for the week, or $59.40 per night<br>Jacumba Hot Springs Spa – Approximately 3 miles from DeAnza Phone – 619-766-4333 Room rate is $70.20 which includes use of the facility.<br>I suggest that you make your reservations as early as possible.<br> Pre-Visit Questionnaire<br>I am still including the questionnaire for you to request a consultant. As of now this program has been very successful. If you would like to participate in the program, please fill out the form below and get it back to me. You can e-mail to <a href=/group/AANR-NW-eNews/post?postID=9jgthlYCbNbIqufP-tIXhMk0b6Ewrx85TWoyAvN7GUJZBREz5j_CW8FUG41RUCFSBHDuRRkWX23UIm51xd4>pubaffairs@aanr.com</a> or fax to 407-933-7577.<br>Pre-Visit Questionnaire Club Name: Contact Person: Note: If this person will be meeting with the consultant, they must be authorized to see confidential information including membership lists. Consultant Preferences I would like our consultant to be: (Rank 1-5 with 1 being the most important and 5 the least important.) * ______From my geographic area * ______Very experienced in the corporate field * ______Significantly experienced as a club owner * ______A "younger" person with knowledge of growing a younger customer base * ______A professional with nonlanded club experience <br>Topics<br>AANR Consultants will provide consultation on a variety of topics. (Please rank the order of importance to your club, with 1 being the most important and 5 the least important.)<br>* ______Marketing (Understanding how marketing relates to nude recreation) * ______Closing the Sale (Strategies for attracting prospects as well as closing the sale) * ______Attracting Through PR (PR instruction in basics that have the most potential of helping to attract customers and make sales) * ______Branding (Understanding both the AANR brand and a club's own brand and how both are integral to successful sales and marketing) * ______Claritas (Understanding what this powerful tool tells you about your strongest customers and prospects. Custom Claritas profiles for each club are available from AANR free of charge. Learn how yours can help you spend dollars wisely and efficiently.) <br>Copies of this form are available on the club services library of materials section of www.aanr.com. Please return the form via e-mail to <a href=/group/AANR-NW-eNews/post?postID=9jgthlYCbNbIqufP-tIXhMk0b6Ewrx85TWoyAvN7GUJZBREz5j_CW8FUG41RUCFSBHDuRRkWX23UIm51xd4>pubaffairs@aanr.com</a>; by fax 407/933-7577; or by mail to Carolyn Hawkins, AANR, 1703 N. Main Street, Kissimmee, FL 34744. Please call 800/TRY-NUDE if you have any questions or need additional information.<br> Patricia Orner – Government Affairs Coordinator<br>GOVERNMENT AFFAIRS CHALLENGE<br>The Fire & Ice Challenge is in full swing. With a deadline of October 13 and a drawing date of October 23, 2006 – each five dollar donation gets you one chance to win an ocean view cabin for two aboard Bare Necessities Tour and Travel Fire and Ice cruise on Holland America's Amsterdam. This is a package worth $4,500 and the ship will depart Seattle on July 20, 2007 and return to Seattle on July 27. <br> REGION SUPPORT<br>GREAT OUTDOORS WEEK <br>AANR staff has been busy making final arrangements and getting tools to the team as they turn the final corner making appointments with Senators and Representatives in between the 9-10 meetings and activities in DC during Great Outdoors Week June 11-15 in Washington, D.C. <br>Does your Regional chair know what issues of importance your club wants them to discuss? <br>As a sponsor in the ARC Silent Auction, AANR says "THANKS" to Newport Beachside Hotel & Resort for a 3day/2night stay in Sunny Isles Beach, Fl close to Haulover as center piece of the "Natural Beach Experience Basket".<br> AANR CONVENTION<br>SILENT AUCTION All clubs please look for special letter and bright pink form in the next club mailing <br>GAT TRAINING<br>The schedule will be on the AANR web site in the Government Affairs download zone Monday. Early registration is a must to ensure your seats in any or all of the seven sessions on Monday and Tuesday, August 7-8, 2006.<br><br><br><br><br><br><br><br><br> </td>
